MY STORY

My name is Kathryn. I’ve recently moved on from an 8 year career in ad agencies and now I’m exploring what’s next. I’ve always loved writing, and thus this site acts as both an outlet and a portfolio.

​

If I had to categorise myself, I’m a brand marketer at heart. However, I avoid labels because I am experienced in marketing of *literally* all kinds, be it TV, growth, PR, SEO, social, culture, CRM… I even play designer occasionally. Cue the wannabe designer Canva memes. 

​

I write about invention, because one thing I definitely know is that my future career lies with very small businesses, specifically start-ups. All, by definition of being a start-up, have invention at their core. 

 

In each blog post I explore a story of invention. Naturally, within those posts I deviate and come back to the point in a way I hope is interesting. Some stories relate to projects I’ve worked on, some are those I’ve researched. 

​

And that’s about it. I’m always on the look-out for an amazing podcast, book, interview or anything else that might make its way into a post - so HMU if you’ve been inspired by something recently. 

​

KG. X